Marketing

Marketing Management Project Report Submitted By: Paulami Bandyopadhyay (Roll No.5) tycoon number INTRODUCTION The Fast Moving Consumer Goods (FMCG) Sector is mostly categorize as shown: The personalised care and cosmetics merchandise in India has been estimated to be worth around Rs 4,500 crore and occupies about 30% of the FMCG grocery. Of the 4,500 crore market for personal care items, about Rs 800 crore is the market for fairness products. This market has actu exclusivelyy few players as of now. Hence, this market has a lot of capacity which can be tapped. The Marketing Mix of the product highly- authentic are demonstrated as follows. PRODUCT The product create is wide range of fairness soaps retentivity in listen the variations in Indian shin.

The Product Line is as shown: “ gauzy evenhandedly” For Men “ sensitive fair Moisturiser” “ elegant captivate Exfoliater” “Pure comme il faut Oil-controller” “Pure modal(a) Acne-controller” Common features of whole the “Pure Fair” Bathing Bars Constitutes ¼ th honesty cream No fillers Bleach-free 100% Natural ingredients Attributes of “Pure Fair” “Pure Fair” For Men This product has been developed property in mind the tough, impenetrable bark which is usually associated with men. “Pure Fair Moisturiser” This product go in the “Pur e Fair” for Women category as it is fu! ndamentally a fairness washup patty targeted for women with Dry Skin. Milk proteins have been added to this bathe measuring stick to give it a luxurious and silky feel. This product locomote in the “Pure Fair” for Women category as it is essentially a fairness bathe bar targeted for women with Oily Skin. This bathing bar will not only reduce the inunct content of the skin but at the same sequence the ¼ th fairness cream will lighten the skin tone....If you want to get a full essay, order it on our website: BestEssayCheap.com

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