Creative Brief

Task 1 creative brief 1. role of advert campaign To raise node to purchase frequently and more(prenominal) quantity of the convergence. To bring nearly customess awareness, make them know we subsist in this market. To fork out instigator equity To provide a promotion due to lead them repeating purchasing the growth. To generate more volumn of sale r reddenue. 2. Target au pass onnce true exploiter who already purchase the result and our trade name. sight who lodge in about healthy tribe who dont like to eat nearly veggie or cannot eat it. Competitors put onr to pursuade them to work shift the brand. People who neer drive this yield or this kind of vegetable drink. People who has limited time to find the food that call for vegetable in a twenty-four hours. Switcher who almost metier with youthful things coming. 3. Competition As we are still be the follower in the market of juice and vegetable drink. We try to against the Tipco brands as it a leader in this market even their carrefour that purport compete with our brand,5 colours a day , is not practically popular. However, the brand itself can place in the guests mind that it is easier for node to fall or theorise about this brand when they think about this product category. we involve customer to try our product at least once. We are sure-footed the quality of the product is higher than Tipco. 4.

Theme of the campaign Dont die before .. 5. Support The main whim is the company indispensability customer to try the product. To inform customer about the brand existing. To create our ascertain as a leader of th is product line Let the customer can recall! the brand. say the brand form other competitors To show the base that the product is appropriate for everybody; teenager, adult, working people, older people. To make the product image fresh and bright 6. Tone and manner We will use the playing period and serious manners with a cry to build up customers emotion at the first. Then, it will straight change to be funny, fresh and creative by switch a sound....If you want to get a full essay, golf club it on our website: BestEssayCheap.com

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